For entrepreneurs, there is so much emphasis on digital marketing strategies–Facebook, Instagram, Pinterest, LinkedIn, Slack, etc. We LIVE for likes, tweets, or the number of people in our Facebook groups. Most of us are on a quest to improve the know, like, trust factor by commenting on Facebook, doing Live Streams, Podcast, etc.
While these platforms are great, I still believe in the old-fashioned way: face-to-face. Yes, that’s right…actually move away from your computer, travel to where your ideal clients are, speak, and share. If you want to gain roaring fans in less than an hour GO TO THEM.
Here are my tips to help you connect with your ideal clients at a speaking event.
An effective way to build your know, like, trust factor and to get to know your ideal client is to show up and speak to them. Find where your ideal client hangs out and ask to speak there. Last week, I had the pleasure of speaking at the healthcare training school that I attended 18 years ago. I knew my ideal clients would be there because I help women uncover their purpose. I normally start my clients in my Divine Purpose 101 course so while these women were in nursing school, I believe my course fits right in.
Just like them, one day I sat in those desks, walked those halls, and studied for those exams unconsciously trying to find my purpose. I didn’t know it at the time but seeds were planted that enabled me to pursue my life’s purpose. I spoke to them on “Purpose and Possibility” and I could see their eyes light up at the thought of living a life of purpose and expanding their possibilities beyond the training school’s walls.
What about you? Is there a place that you can go speak to your ideal client? Think about it and show up for them. Let them see you, hear you, shake your hand, maybe even hug you. Show up and connect. There is no substitute for face-to-face human interaction.
This is HUGE! When you speak, people can sense your authenticity from the start. As entrepreneurs, especially well-established ones, we can make the mistake of sharing where we are but not discussing the road to get to where we are. That’s a no-no. Be real. If you want people to know, like, and trust you TELL THE TRUTH. Be transparent and allow them to know you. Open up, share your past, and maybe even the poor decisions you made. When I spoke to the women at the health care training school, I spoke honestly about the poor decisions that I made also my purpose journey. I discuss the ups and downs with the same level of transparency because I know that speaking my truth will allow others to speak theirs.
What is your story? What truth can you share with your ideal client? Being authentic is the key to meaningful connection.
Make Your Speech Interactive
Okay, so we all know how BORING it is to sit and listen to a speaker go on and one about their life. Just NO. Make your talk as interactive as possible by taking time for questions and discussion. I spoke to two smaller, intimate groups last week so the women felt comfortable talking to me. Even more impactful, was their ability to interact and share with their classmates. Some of the students told me they learned more about each other that day than they had all school year because I encouraged sharing and listening.
Interactive speeches allow your ideal clients the opportunity to connect with you and with other ideal clients. We all long to feel accepted and loved. We long for community. If you create community among a group of people, make them feel loved, appreciated, and accepted, they will never forget you….never.
What are some ways that you can make your next speaking engagement more interactive?
Ask For Their Feedback
Asking for feedback demonstrates your desire to learn what they liked, didn’t like, and ways you can improve. It makes your ideal client feel HEARD and that is a main ingredient in the know, like, trust factor. At the end of my talk, I handed out evaluations and most of the attendees filled them out. Not only can evaluations help you improve your speaking but you can also use them to build your list (if they opt to give you their contact information) and you can use the comments as testimonials for your speaking page.
This step is important because it allows you to keep in touch and nurture the relationships you just made. I emailed the attendees after my speech, sent them a freebie, and some are interested in my Divine Purpose 101 course and my FREE Facebook group.
I used evaluations but what are some ways that you can keep in touch after you speak?
I was overjoyed to speak into the lives of these women. With each word that I spoke, I knew that we were connected…on a spiritual level which was priceless.
Now, it’s your turn!
Write me back and let me know where your next speaking engagement will be. If you are in my city, maybe I can attend and become another one of your roaring fans.